56 Point Marketing Plan for Listed Homes
1. Research tax records to verify full and complete legal information including: owners’ full names, recorded square footage, annual tax bills, legal lot size, and other property information
2. Research legal description, parcel number, and obtain plats and aerials.
3. Determine water and sewer hookup status
4. Identify school districts, shopping, transportation, and employment options in the area
5. Research homes currently on the market that will be the most significant competition for your home
6. Research homes that have recently gone under contract for sale in your area
7. Complete a Comparative Home Value Market Analysis that compares your home to similar homes that have sold within the last 12 months
8. Analyze the number of months that inventory in your area has been on the market
9. Analyze the price and condition of homes that were successfully sold
10. Determine why similar unsold homes are still on the market
11. Call agents, if needed, to discuss activity on the comparable properties they have recently sold in the area
Initial Consultation Marketing Prep
12. Perform Detailed Needs Analysis to include the reasons for your move, how quickly you need to move, and address any immediate concerns
13. Obtain information that will help us prepare the listing, advertising, and marketing materials: including information on the improvements that you have completed on the home in the last 5 years, and whether there are any outstanding LID’s
14. Discuss your competition and how you compare
15. Pricing Strategies to effectively market the home
16. Staging Strategies to cast a positive light on features that are most important to buyers: uncluttered rooms, fresh paint, curb appeal, etc
17. Consultation of any upgrades needed or recommended to sell the home for the most money in the least amount of time
18. Obtain copies of floor plans, if available, and make available to agents via the multiple listing service
19. Review current appraisal, if available
20. Identify homeowner association, contact information, and dues
21. If the property is rented, obtain copies of all leases,tenant contact information, and verify rents, deposits, and inform tenants of listing and how showings will be handled.
22. Prepare showing instructions for buyers’ agents and agree on showing time windows that are acceptable to you
23. Complete a detailed checklist of the features and benefits of your home to be used for internet data entry and marketing
24. Discuss the costs and benefits of having the home pre-inspected and of offering a 1 year home warranty
25. Obtain and verify accurate methods of contacting you
26. Prepare a detailed net proceeds analysis to determine approximately what you will receive or owe when the property closes. Net sheet will include costs associated with the sale including: closing costs, commissions, prorated taxes, and seller paid buyer closing costs (if applicable). This allows you to remain in financial control with no surprises.
27. Obtain one set of keys. Agree upon lockbox location
28. Review and explain all clauses of the listing agreement and addendums
29. Explain the use of the Seller’s Property Disclosure Statement that you will be completing and how it will help you avoid setbacks and preserve your legal rights
30. Obtain your permission for advertising in print, online, and through photography
Initial Marketing – First 10 days
31. Sign placed in yard, Directional signs if needed
32. Custom Flyers in flyer box
33. Aerial photos for rural properties (weather permitting)
34. Attractive interior and exterior photos to show your home in the best light
35. Email a copy of the completed listing to you as soon as it is active on the MLS.
36. Export listing to dozens of sites, including Zillow, Trulia, and Realtor.com
37. Weekly update calls, emails, or texts to you to discuss all showing, marketing, pricing
38. Marketing remarks and listing triple checked for accuracy and promotion
39. Upload listing to the MLS used by thousands of local real estate agents
40. Prospect for buyers by phone, email, website, and e-flyers
41. Highlight home on Forever Home Realty’s Facebook page, and my personal business page
42. eFlyers of Open Houses and Price Changes sent to active real estate agents, and shared via MLS
43. Prospect agents who have showed the home and obtain feedback from showings
44. Craigslist weekly
45. Postcards to neighborhood (depending on neighborhood) to announce your listing
46. Target additional marketing toward other agents who are most likely to have buyers searching in your neighborhood
47. Reverse prospecting in the MLS, this finds buyers who are looking in your price range and area
48. All Forever Home Realty agents use their cell phone numbers when marketing your listing so that we can all be reached after hours.
49. All agents in our office are working to get your home SOLD
50. If the home is on the market longer than expected, a meeting of top agent at Forever Home Realty and other brokerages will review your home to see how to improve
51. Free Buyer Consultations offered to all prospective buyers
52. Promote loan programs to 1st Time Homebuyers, Veterans, and other groups that will qualify for special financing on your home (if applicable)
(Note: Because 90% of Open House attendance is from local traffic, homes in quieter areas may not be suited for an open house)
53. Open Houses will be marketed on multiple websites through the MLS and local Facebook groups. A Facebook event will be created in which you will be allowed to invite friends and family.
54. Professional fliers will be at the Open House, along with sign in sheets so that you know who has been through your home
55. Open House directional will be placed at the time of the open house to help direct traffic
56. We work with a great lender to create fliers for Open Houses to show financing options for your home.
Every home is unique, and marketing is tailored to your home marketing needs. We also advertise in the Nickles Worth, local newspaper, magazines, specialty websites, at the North Idaho Fair, and other locations, depending on the specific needs of your home.